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RXA

By Harrison Kane, Data Scientist at RXA

Growth Marketing Data Optimization and activation

As advertisers and agencies evolve into Growth Marketing and data optimization-driven marketing programs, the RXA team (RXA.IO) helps deliver to the expectation of performance optimization, accountability, and demonstrable financial benefits through; SaaS or custom, data driven and channel agnostic Media Mix Modeling (MMM) analysis.

Media Mix Modeling Objectives

The primary objective of a media mix modeling (MMM) analysis is to estimate the return on marketing investment across various media channels. In order to achieve this, one must create a model which best captures the true manner by which the promotional activities in question impacted sales. When designing the MMM study, the structure of the…


By Jonathan Pranter, RXA Chief Analytics Officer

How the Loss of Cookies Will Change Digital Advertising Analytics and What to Do About It Now

Concept image showing ‘cookies’ connecting a user on his phone to a backend marketer. There is a physical cookie in between the people, the cookie is hooked up to a computer and the computer has wires connecting to the individuals. The colors are pink, yellow, and purple.
Concept image showing ‘cookies’ connecting a user on his phone to a backend marketer. There is a physical cookie in between the people, the cookie is hooked up to a computer and the computer has wires connecting to the individuals. The colors are pink, yellow, and purple.

The digital ad sphere is about to change drastically. With privacy and user protection in the spotlight, Apple and Google are both in the process of phasing out third-party cookies. Digital media has long been centered around that third-party cookie. That little file tracks your exposure, interaction, and conversion and has been the cornerstone on which media is targeted and tracked, allowing advertisers to identify users across platforms and channels. Losing this tracking ability leaves advertisers in the dark on how their external ads are contributing to conversions.

When these cookies are finally…


By: Jess Brown, RXA Data Engineer

The information available to measure marketing effectiveness and measure the impact of short- and long-term effect of marketing investment has greatly increased the size of datasets for statistical analysis and complicated connections between platforms. As a leader in Growth Marketing Technology, RXA (RXA.IO) continues to develop solutions delivering on the expectation of performance optimization, accountability, and demonstrable financial benefits through; SaaS or custom, data driven and channel agnostic Media Mix Modeling (MMM) analysis.

Solution for uploading large datasets from Snowflake to Python

Python allows for fast processing of large datasets. Snowflake is great for…

RXA

RXA is a Growth Marketing Intelligence company fueled by data science and applied artificial intelligence.

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