As advertisers and agencies evolve into Growth Marketing and data optimization-driven marketing programs, the RXA team (RXA.IO) helps deliver to the expectation of performance optimization, accountability, and demonstrable financial benefits through; SaaS or custom, data driven and channel agnostic Media Mix Modeling (MMM) analysis.
The primary objective of a media mix modeling (MMM) analysis is to estimate the return on marketing investment across various media channels. In order to achieve this, one must create a model which best captures the true manner by which the promotional activities in question impacted sales. When designing the MMM study, the structure of the…
By Jonathan Pranter, RXA Chief Analytics Officer
The digital ad sphere is about to change drastically. With privacy and user protection in the spotlight, Apple and Google are both in the process of phasing out third-party cookies. Digital media has long been centered around that third-party cookie. That little file tracks your exposure, interaction, and conversion and has been the cornerstone on which media is targeted and tracked, allowing advertisers to identify users across platforms and channels. Losing this tracking ability leaves advertisers in the dark on how their external ads are contributing to conversions.
When these cookies are finally…
By: Jess Brown, RXA Data Engineer
The information available to measure marketing effectiveness and measure the impact of short- and long-term effect of marketing investment has greatly increased the size of datasets for statistical analysis and complicated connections between platforms. As a leader in Growth Marketing Technology, RXA (RXA.IO) continues to develop solutions delivering on the expectation of performance optimization, accountability, and demonstrable financial benefits through; SaaS or custom, data driven and channel agnostic Media Mix Modeling (MMM) analysis.
Solution for uploading large datasets from Snowflake to Python
RXA is a Growth Marketing Intelligence company fueled by data science and applied artificial intelligence.